Branding

๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น ๐—”๐˜€๐˜€๐—ฒ๐˜๐˜€ ๐—”๐—ฟ๐—ฒ ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—”๐˜€๐˜€๐—ฒ๐˜๐˜€

๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น ๐—”๐˜€๐˜€๐—ฒ๐˜๐˜€ ๐—”๐—ฟ๐—ฒ ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—”๐˜€๐˜€๐—ฒ๐˜๐˜€

Your visual assets, spanning from your brand icon to your packaging, possess the transformative power to elevate a commodity product to a premium status, thereby becoming a valuable financial asset. While the brand identity belongs to the company, the brand image resides in the hearts and minds of customers. Within this brand image lie their expectations of your product, service, and company, expectations that your visual assets swiftly communicate across every encounter, time and again.

Five tangible assets stand as pillars of a company’s brand:

  1. The mark/logo
  2. The name
  3. Font/typographic style
  4. Colors
  5. Tagline

Every visual interaction stems fromโ€”and echoesโ€”these foundational elements. Consistency is key; each of these five elements should be expressed uniformly across all touchpoints. Moreover, they must harmonize with each other, conveying a cohesive personality and meaning.

By leveraging and aligning these visual assets, you can reinforce your brand’s identity and cultivate enduring connections with your audience.

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