authentic branding

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Authentic Branding

When most people hear the word “authentic”, they think of honesty – something genuine and real. And while honesty ...

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Branding Uncategorized

Psychographics Provide Inspiration.

In our emotionally driven marketplace, consumers respond to brand cultures that are committed to contributing to society...

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Strategic Philanthropy: Accountability Builds Authenticity

Companies all over the globe are linking their brands to philanthropy. In the old economy, the corporate mission focused...

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Branding

Why Do Brands Fail?

The cost of brand failure is high, often to the tune of millions—even billions—of dollars. Brands can fail for many reas...

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Branding

Forget About USPs…Focus On Your UPP in Branding

In today’s marketplace, me-tooism is the predominant competitive force. Sad but true. Most companies imitate, in h...

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