Color builds meaning and instantly conveys brand personality and brand attributes. Your ultimate goal is to own a color ...
Your goal for your brand name is to make it become part of your prospect’s vocabulary. You want your brand name to be kn...
On January 12, 2021
The brand icon is the most important, most tangible element of brand identity, and over time, it becomes a symbol of aut...
On December 22, 2020
Your visual assets, from your brand icon to your packaging, can turn a commodity product into a premium product, a produ...
On December 15, 2020
Female consumers are leading design trends and message development. In fact, roughly 80 percent of today’s buying decisi...
On December 9, 2020
When we hear the word ‘brand’ what’s the first thing that comes to mind? Chances are you immediately e...
On June 1, 2018
When most people hear the word “authentic”, they think of honesty – something genuine and real. And while honesty ...
On June 14, 2017
In our emotionally driven marketplace, consumers respond to brand cultures that are committed to contributing to society...
On January 26, 2017
Companies all over the globe are linking their brands to philanthropy. In the old economy, the corporate mission focused...
On December 1, 2016
What is the most exciting or rewarding part of your job? Witnessing the measurable results we bring to our clients succe...
On December 10, 2015