Now that we understand the theory behind authentic branding memorability, here’s some practical advice: Define Your Br...
Brand authenticity has become a crucial factor in building trust and long-term relationships with customers. Let us dive...
On November 9, 2023
The heart of Brand brand-building endeavor is leadership behavior — sets the tone for the entire organization, the...
On November 8, 2023
Brand loyalty refers to the deep and emotional connection that customers develop with a particular brand, leading them t...
On November 8, 2023
Consumers are bombarded with countless brand messages every day, thus businesses strive to find ways to stand out from t...
On November 8, 2023
Holism is the theory that living matter or reality is made up of organic or unified wholes that are greater than the sim...
On February 8, 2022
Our brains are incredibly plastic. In each of us, one hemisphere is naturally dominant, but experience and deliberate br...
On February 1, 2022
Once a brand becomes a liability, it has no value, no market, and no future. Take a look at some of the ways brand asset...
On January 25, 2022
Once upon a time, way back in the 20th century, we tended to favor the mass marketing approach. We threw a lot of mud at...
On January 18, 2022
As Malcolm Gladwell so eloquently points out in his 2004 book, The Tipping Point: Look at the world around you. It may s...
On January 11, 2022