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Brand Architecture-Think Like a Customer

Investing time upfront to develop a comprehensive strategy is crucial for long-term success. Rectifying a branding debac...

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What Brand Image Is Not

The passage lists several misconceptions about what constitutes a brand image, including a logo, corporate identity, mar...

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What a Brand is Not

An Authentic Brand extends far beyond its superficial attributes: A logo A corporate identity Marketing, advertising, o...

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Advice for Building a Memorable, Authentic Brand

Now that we understand the theory behind authentic branding memorability, here’s some practical advice: Define Your Br...

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Brand Authenticity: Crafting a Genuine Brand Image and Voice

Brand authenticity has become a crucial factor in building trust and long-term relationships with customers. Let us dive...

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Leadership Behavior as the Cornerstone of Brand Building

The heart of Brand brand-building endeavor is leadership behavior — sets the tone for the entire organization, the...

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The Force of Brand Loyalty: Why Consumers Keep Coming Back

Brand loyalty refers to the deep and emotional connection that customers develop with a particular brand, leading them t...

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Unveiling the Key Components of Authentic Branding Memorability

Consumers are bombarded with countless brand messages every day, thus businesses strive to find ways to stand out from t...

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Authentic Brands Are Holistic Brands

Holism is the theory that living matter or reality is made up of organic or unified wholes that are greater than the sim...

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Thinking Like the Customer

Our brains are incredibly plastic. In each of us, one hemisphere is naturally dominant, but experience and deliberate br...

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