Uncategorized

Strategic Philanthropy: Accountability Builds Authenticity

Companies all over the globe are linking their brands to philanthropy. In the old economy, the corporate mission focused...

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Branding

Why Do Brands Fail?

The cost of brand failure is high, often to the tune of millions—even billions—of dollars. Brands can fail for many reas...

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Branding

Are You Different? You’d Better Be.

Anything can be differentiated. Part of the trick is to create your difference, and use that difference to drive your be...

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Branding

Forget About USPs…Focus On Your UPP in Branding

In today’s marketplace, me-tooism is the predominant competitive force. Sad but true. Most companies imitate, in h...

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Branding

How To Create a Memorable, Powerful Brand Name

You want your brand name to be known, respected and trusted by your prospects. You want them to hear the name and associ...

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Branding

How to Brand Your Company For All Different Senses

An authentic brand experience is a sensory experience. Ninety percent of our sensory experiences are visual. But authent...

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Uncategorized

INTERVIEW QUESTIONS from the Home + Houseware Show

What is the most exciting or rewarding part of your job? Witnessing the measurable results we bring to our clients succe...

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