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Internal Branding: Internal Touchpoints Count, Too

One of the biggest mistakes a company can make is failing to embrace an inside-out approach to brand-building. Many comp...

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Brand Packaging Is a Brand Strategy

Packaging is a brand strategy disguised as a container. Until you package the product, it is just an idea. Brand packagi...

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The Power of Brand Colors on the Consumer

Color builds meaning and instantly conveys brand personality and brand attributes. Your ultimate goal is to own a color ...

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How Strong Is Your Brand Name?

Your goal for your brand name is to make it become part of your prospect’s vocabulary. You want your brand name to be kn...

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Brand Icon and Brand Identity

The brand icon is the most important, most tangible element of brand identity, and over time, it becomes a symbol of aut...

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Visual Assets Are Financial Assets

Your visual assets, from your brand icon to your packaging, can turn a commodity product into a premium product, a produ...

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The Feminizing of Design

Female consumers are leading design trends and message development. In fact, roughly 80 percent of today’s buying decisi...

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Your Company Brand is Not What You Think: 5 Steps to a Brand That Gets You Repeat Clients/ Partnerships

When we hear the word ‘brand’ what’s the first thing that comes to mind? Chances are you immediately e...

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Authentic Branding

When most people hear the word “authentic”, they think of honesty – something genuine and real. And while honesty ...

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Psychographics Provide Inspiration.

In our emotionally driven marketplace, consumers respond to brand cultures that are committed to contributing to society...

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