What partners might be attracted to your Authentic Brand Ecosystem? Every brand’s ecosystem can be expanded—always. Ther...
Authentic touchpoints shorten the sell-through trajectory. The faster you become believable and trustable, the shorter t...
On February 16, 2021
One of your most valuable tangible assets will be brand-passionate employees, authentic storytellers who spread your mes...
On February 9, 2021
One of the biggest mistakes a company can make is failing to embrace an inside-out approach to brand-building. Many comp...
On February 2, 2021
Packaging is a brand strategy disguised as a container. Until you package the product, it is just an idea. Brand packagi...
On January 26, 2021
Color builds meaning and instantly conveys brand personality and brand attributes. Your ultimate goal is to own a color ...
On January 19, 2021
Your goal for your brand name is to make it become part of your prospect’s vocabulary. You want your brand name to be kn...
On January 12, 2021
The brand icon is the most important, most tangible element of brand identity, and over time, it becomes a symbol of aut...
On December 22, 2020
Your visual assets, from your brand icon to your packaging, can turn a commodity product into a premium product, a produ...
On December 15, 2020
Female consumers are leading design trends and message development. In fact, roughly 80 percent of today’s buying decisi...
On December 9, 2020