Is there something unique about your manufacturing process, seasoning process, curing process, delivery process? Sometim...
Authenticity emerges from your Authentic DNA code. Your DNA code is critical in defining the core of your business model...
On September 14, 2021
A brand must stand for something. And that something must be clear, to be perceived as authentic. What will you stand fo...
On September 7, 2021
The economy has shifted from a factory-based, production-driven, capability-driven model to a consumer-driven model that...
On August 31, 2021
The cost of a brand failure is high, often to the tune of millions—even billions—of dollars. New brands are hatched and ...
On August 24, 2021
It is not enough to simply document that a thing works or how it works. You must find out why it works. Most revolutiona...
On August 17, 2021
Psychologists use the phrase “thin slicing” to describe the human ability to analyze and make sense of complex situation...
On August 10, 2021
How quickly does a customer make a buying decision? More often than not, much quicker than we imagine, even for expensiv...
On July 13, 2021
The customer’s emotional experience is the most important component of the brand experience, and part of a larger symmet...
On June 22, 2021
Take a look at some of the ways brand assets become financial assets… • An authentic brand is the most efficient path to...
On June 15, 2021