Branding

An Authentic Brand – Make the Promise and Engage

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An Authentic Brand story begins with a promise—an assurance of value, whether it’s fun, safety, savings, efficienc...

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Branding

What Happened to the USP

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In the old economy, brands were built around the concept of the Unique Selling Proposition (USP). However, times have ch...

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Branding

Time to Innovate and Differentiate

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In the current marketplace, it’s all too common to see companies succumb to “me-tooism”—the tendency t...

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Branding

Lay of the Land: Your Position in the Brandscape

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In the competitive landscape of retail, your brand identity is paramount. Are you aiming for the luxury status of Macy’s...

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Branding

Who’s Your Target

Brand Design: Understanding Your Target Audience Knowing your target audience is paramount in brand design. In todayR...

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Brand Architecture-Think Like a Customer

Investing time upfront to develop a comprehensive strategy is crucial for long-term success. Rectifying a branding debac...

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What Brand Image Is Not

The passage lists several misconceptions about what constitutes a brand image, including a logo, corporate identity, mar...

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What a Brand is Not

An Authentic Brand extends far beyond its superficial attributes: A logo A corporate identity Marketing, advertising, o...

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Advice for Building a Memorable, Authentic Brand

Now that we understand the theory behind authentic branding memorability, here’s some practical advice: Define Your Br...

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Brand Authenticity: Crafting a Genuine Brand Image and Voice

Brand authenticity has become a crucial factor in building trust and long-term relationships with customers. Let us dive...

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