Branding Content Marketing Content Writing

๐—ช๐—ต๐—ฎ๐˜ ๐— ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—”๐—ป๐—ฑ ๐—ฃ๐—ฎ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐——๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜?

design and packaging

Ensure that your differentiation is not only implemented but emphasized across every interaction point with your audienc...

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Branding

Characters and Plots in Authentic Brandsยฎ

Authentic Brands

Authentic Brandsยฎ stories, like great literary works, feature believable characters and plots. Just as contrived charact...

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Branding

๐—”๐—ป ๐—”๐˜‚๐˜๐—ต๐—ฒ๐—ป๐˜๐—ถ๐—ฐ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑโ„ข ๐—ฆ๐˜๐—ผ๐—ฟ๐˜† ๐—ถ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ผ๐—ป๐—ฒ

authentic story blog thumbnail

An Authentic Brandโ„ขย story empowers customers to form their own interpretations. Sometimes, leaving room for interpretati...

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Uncategorized

An Authentic Brand – Make the Promise and Engage

authentic brand thumbnail Howard Lim

An Authentic Brand story begins with a promiseโ€”an assurance of value, whether it’s fun, safety, savings, efficienc...

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Branding

What Happened to the USP

what happened to the usp thumbnail

In the old economy, brands were built around the concept of the Unique Selling Proposition (USP). However, times have ch...

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Branding

Time to Innovate and Differentiate

04.11.24 blog post thumbnail

In the current marketplace, it’s all too common to see companies succumb to “me-tooism”โ€”the tendency t...

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Branding

Lay of the Land: Your Position in the Brandscape

Howard A Lim headshot for blog article

In the competitive landscape of retail, your brand identity is paramount. Are you aiming for the luxury status of Macyโ€™s...

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Branding

Whoโ€™s Your Target

Brand Design: Understanding Your Target Audience Knowing your target audience is paramount in brand design. In todayR...

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Uncategorized

Brand Architecture-Think Like a Customer

Investing time upfront to develop a comprehensive strategy is crucial for long-term success. Rectifying a branding debac...

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What Brand Image Is Not

The passage lists several misconceptions about what constitutes a brand image, including a logo, corporate identity, mar...

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