Holism is the theory that living matter or reality is made up of organic or unified wholes that are greater than the sim...
Holism is the theory that living matter or reality is made up of organic or unified wholes that are greater than the sim...
On February 8, 2022
Our brains are incredibly plastic. In each of us, one hemisphere is naturally dominant, but experience and deliberate br...
On February 1, 2022
Once a brand becomes a liability, it has no value, no market, and no future. Take a look at some of the ways brand asset...
On January 25, 2022
Once upon a time, way back in the 20th century, we tended to favor the mass marketing approach. We threw a lot of mud at...
On January 18, 2022
As Malcolm Gladwell so eloquently points out in his 2004 book, The Tipping Point: Look at the world around you. It may s...
On January 11, 2022
Often, the very nature of a product and the general characteristics of the market it is targeting will color a brand’s p...
On November 30, 2021
For each of your top three competitors, look for gaps between what they claim and what is actually true. Are they claimi...
On November 16, 2021
Customers buy brands, not companies. Brand names should almost always take priority over company names. When people disc...
On November 9, 2021
Authentic brand design is much bigger than product design or graphic design. Sure, product design and graphic design is ...
On October 12, 2021