Female consumers are leading design trends and message development. In fact, roughly 80 percent of today’s buying decisi...
When we hear the word ‘brand’ what’s the first thing that comes to mind? Chances are you immediately e...
On June 1, 2018
When most people hear the word “authentic”, they think of honesty – something genuine and real. And while honesty ...
On June 14, 2017
In our emotionally driven marketplace, consumers respond to brand cultures that are committed to contributing to society...
On January 26, 2017
Companies all over the globe are linking their brands to philanthropy. In the old economy, the corporate mission focused...
On December 1, 2016
The cost of brand failure is high, often to the tune of millions—even billions—of dollars. Brands can fail for many reas...
On November 22, 2016
Anything can be differentiated. Part of the trick is to create your difference, and use that difference to drive your be...
On September 26, 2016
In today’s marketplace, me-tooism is the predominant competitive force. Sad but true. Most companies imitate, in h...
On September 14, 2016
You want your brand name to be known, respected and trusted by your prospects. You want them to hear the name and associ...
On August 2, 2016
An authentic brand experience is a sensory experience. Ninety percent of our sensory experiences are visual. But authent...
On August 1, 2016