Author: Admin

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Intuitive Web Design

Your website is a critical touchpoint. It is a 24/7 location—always open for business–that customers can vis...

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The Secret to Brand Crisis Management

The secret to brand crisis management is no different from the secret to successful brand-building: Be Authentic. Here a...

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Brand Crisis Management

Combatting negative publicity is perhaps the most difficult brand management task of all. There is no stronger test of a...

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When to Kill the Brand and When to Reinvent

You created a new category and you are the leading brand. But that unique category of yours that grabbed so much attenti...

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Competition Is a Good Thing

Competition, believe it or not, can be good for your brand. Competition tends to broaden a category, which increases the...

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The Secret to Winning Brand Battles

How can you compete against a household-name brand like Kleenex or Q-Tip that has become a generic? You cannot. It is ne...

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Predicting the Future: It’s About the Category

To build a new brand, you must overcome the logical notion of serving a market. Focus on creating a market. New branding...

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Dazzle Your Stakeholders: Presentations to Investors and Buyers

Every presentation you do, whether itโ€™s directed to investors or buyers, should aim for the mind, heart and gut. How do ...

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Stick to the Rules: Brand Guidelines

Would Barbie still seem like Barbie if someone decided that Barbie pink should be brown? Make Coke blue, and it turns it...

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Auditing Your Brand

Hire a policeman. Every brand needs a brand manager who will police the brand on an ongoing to ensure that the brand sta...

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