Color builds meaning and instantly conveys brand personality and brand attributes. Your ultimate goal is to own a color ...
Your goal for your brand name is to make it become part of your prospect’s vocabulary. You want your brand name to be kn...
On January 12, 2021
The brand icon is the most important, most tangible element of brand identity, and over time, it becomes a symbol of aut...
On December 22, 2020
Your visual assets, from your brand icon to your packaging, can turn a commodity product into a premium product, a produ...
On December 15, 2020