Author: Admin

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The Power of Brand Colors on the Consumer

Color builds meaning and instantly conveys brand personality and brand attributes. Your ultimate goal is to own a color ...

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How Strong Is Your Brand Name?

Your goal for your brand name is to make it become part of your prospect’s vocabulary. You want your brand name to be kn...

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Brand Icon and Brand Identity

The brand icon is the most important, most tangible element of brand identity, and over time, it becomes a symbol of aut...

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Visual Assets Are Financial Assets

Your visual assets, from your brand icon to your packaging, can turn a commodity product into a premium product, a produ...

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