Author: Admin

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Product Personality-What Does Yours Say About Your Brand?

Often, the very nature of a product and the general characteristics of the market it is targeting will color a brand’s p...

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Does Perception Align With Reality?

For each of your top three competitors, look for gaps between what they claim and what is actually true. Are they claimi...

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Brand Architecture Guidelines

Customers buy brands, not companies. Brand names should almost always take priority over company names. When people disc...

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The Design Revolution

Authentic brand design is much bigger than product design or graphic design. Sure, product design and graphic design is ...

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Build by These Brand Persuasions

As you build your brand, never lose sight of these Brand Persuasion Principles. They are critical to building a persuasi...

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Using Your Process for Brand Positioning

Is there something unique about your manufacturing process, seasoning process, curing process, delivery process? Sometim...

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Core Business Strategy and Core Brand Strategy

Authenticity emerges from your Authentic DNA code. Your DNA code is critical in defining the core of your business model...

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What Does Your Brand Stand For?

A brand must stand for something. And that something must be clear, to be perceived as authentic. What will you stand fo...

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Marketing in the New Economy

The economy has shifted from a factory-based, production-driven, capability-driven model to a consumer-driven model that...

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The Modern Brand: Building to Compete

The cost of a brand failure is high, often to the tune of millions—even billions—of dollars. New brands are hatched and ...

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