Author: Admin

Branding

Preparing for the Unexpected: Rebranding During a Time of Crisis

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Navigating your business through the challenges of the COVID-19 crisis has become increasingly complex. The uncertaintie...

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Branding Graphic Design

Effective Differentiation Tactics

differentiation tactics

Being first signifies originality, setting the stage for others to follow suit. It instantly distinguishes you from the ...

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Branding Content Marketing Graphic Design

The Feminizing of Design

female design

Female consumers are at the forefront of shaping design trends and messaging. Surprisingly, about 80 percent of today...

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Branding Content Marketing

Brand Icon And Brand Identity

brand identity and brand icon

The brand icon stands as the cornerstone of brand identity, a tangible symbol that evolves into an emblem of authentic b...

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Branding

Visual Assets Are Financial Assets

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Your visual assets, spanning from your brand icon to your packaging, possess the transformative power to elevate a commo...

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Uncategorized

Authenticity And A Strong Brand

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An authentic story thrives on believable characters and plots. Just as the greatest literary works steer clear of contri...

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Branding Content Marketing

How Important Is Design?

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Design visionaries have the power to revolutionize corporate cultures and business strategies. In both product and graph...

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Branding Content Marketing Content Writing

What Makes Your Design And Packaging Different?

design and packaging

Ensure that your differentiation is not only implemented but emphasized across every interaction point with your audienc...

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Branding

Characters and Plots in Authentic Brands®

Authentic Brands

Authentic Brands® stories, like great literary works, feature believable characters and plots. Just as contrived charact...

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Branding

An Authentic Brand™ Story is for Everyone

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An Authentic Brand™ story empowers customers to form their own interpretations. Sometimes, leaving room for interpretati...

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