Archive for month: April, 2024

Branding

What Happened to the USP

what happened to the usp thumbnail

In the old economy, brands were built around the concept of the Unique Selling Proposition (USP). However, times have ch...

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Branding

Time to Innovate and Differentiate

04.11.24 blog post thumbnail

In the current marketplace, it’s all too common to see companies succumb to “me-tooism”—the tendency t...

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Branding

Lay of the Land: Your Position in the Brandscape

Howard A Lim headshot for blog article

In the competitive landscape of retail, your brand identity is paramount. Are you aiming for the luxury status of Macy’s...

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