Archive for month: February, 2024

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Brand Architecture-Think Like a Customer

Investing time upfront to develop a comprehensive strategy is crucial for long-term success. Rectifying a branding debac...

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What Brand Image Is Not

The passage lists several misconceptions about what constitutes a brand image, including a logo, corporate identity, mar...

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What a Brand is Not

An Authentic Brand extends far beyond its superficial attributes: A logo A corporate identity Marketing, advertising, o...

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