Archive for month: November, 2021

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Product Personality-What Does Yours Say About Your Brand?

Often, the very nature of a product and the general characteristics of the market it is targeting will color a brandโ€™s p...

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Does Perception Align With Reality?

For each of your top three competitors, look for gaps between what they claim and what is actually true. Are they claimi...

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Brand Architecture Guidelines

Customers buy brands, not companies. Brand names should almost always take priority over company names. When people disc...

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