The economy has shifted from a factory-based, production-driven, capability-driven model to a consumer-driven model that...
The cost of a brand failure is high, often to the tune of millions—even billions—of dollars. New brands are hatched and ...
On August 24, 2021
It is not enough to simply document that a thing works or how it works. You must find out why it works. Most revolutiona...
On August 17, 2021
Psychologists use the phrase “thin slicing” to describe the human ability to analyze and make sense of complex situation...
On August 10, 2021