Archive for month: August, 2021

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Marketing in the New Economy

The economy has shifted from a factory-based, production-driven, capability-driven model to a consumer-driven model that...

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The Modern Brand: Building to Compete

The cost of a brand failure is high, often to the tune of millions—even billions—of dollars. New brands are hatched and ...

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What Inspires Your Business?

It is not enough to simply document that a thing works or how it works. You must find out why it works. Most revolutiona...

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Thin Slices: Making Sense of Complex Situations

Psychologists use the phrase “thin slicing” to describe the human ability to analyze and make sense of complex situation...

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