Archive for month: June, 2021

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How We Make Decisions: Emotion, Intuition and Brand Strategy

The customer’s emotional experience is the most important component of the brand experience, and part of a larger symmet...

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Brand Assets in an Authentic Brand

Take a look at some of the ways brand assets become financial assets… • An authentic brand is the most efficient path to...

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In Pursuit of Authenticity

Once upon a time, way back in the 20th century, we tended to favor the mass marketing approach. We threw a lot of mud at...

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The 3 Cs of Copywriting

Contrast: Benefits must be communicated, and well. The value of your product or service must be emphasized. Benefits can...

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