Touchpoints are contact points, lead generators, greeters, and the primary drivers of brand equity and brand value. Thou...
An authentic brand strategy without thoughtful, purposeful execution is worthless. Without good execution, a plan is jus...
On May 18, 2021
Your website is a critical touchpoint. It is a 24/7 location—always open for business–that customers can vis...
On May 11, 2021
The secret to brand crisis management is no different from the secret to successful brand-building: Be Authentic. Here a...
On May 4, 2021