Combatting negative publicity is perhaps the most difficult brand management task of all. There is no stronger test of a...
You created a new category and you are the leading brand. But that unique category of yours that grabbed so much attenti...
On April 20, 2021
Competition, believe it or not, can be good for your brand. Competition tends to broaden a category, which increases the...
On April 13, 2021
How can you compete against a household-name brand like Kleenex or Q-Tip that has become a generic? You cannot. It is ne...
On April 6, 2021