To build a new brand, you must overcome the logical notion of serving a market. Focus on creating a market. New branding...
Every presentation you do, whether it’s directed to investors or buyers, should aim for the mind, heart and gut. How do ...
On March 23, 2021
Would Barbie still seem like Barbie if someone decided that Barbie pink should be brown? Make Coke blue, and it turns it...
On March 16, 2021
Hire a policeman. Every brand needs a brand manager who will police the brand on an ongoing to ensure that the brand sta...
On March 9, 2021
Thorough, accurate customer profiling will help you uncover innovative new ways to expand your core customer base and re...
On March 2, 2021