Packaging is a brand strategy disguised as a container. Until you package the product, it is just an idea.
January 26, 2021
Color builds meaning and instantly conveys brand personality and brand attributes. Your ultimate goal is to own a color ...
January 19, 2021
Your goal for your brand name is to make it become part of your prospect’s vocabulary. You want your brand name to be kn...
January 12, 2021