Archive for month: December, 2020

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Brand Icon and Brand Identity

The brand icon is the most important, most tangible element of brand identity, and over time, it becomes a symbol of aut...

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Visual Assets Are Financial Assets

Your visual assets, from your brand icon to your packaging, can turn a commodity product into a premium product, a produ...

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The Feminizing of Design

Female consumers are leading design trends and message development. In fact, roughly 80 percent of today’s buying decisi...

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