Archive for month: September, 2016

Branding

Are You Different? You’d Better Be.

Anything can be differentiated. Part of the trick is to create your difference, and use that difference to drive your be...

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Branding

Forget About USPs…Focus On Your UPP in Branding

In today’s marketplace, me-tooism is the predominant competitive force. Sad but true. Most companies imitate, in h...

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